0800 UK Numbers to Become Free from All Mobile Phones
Everyone knows that 800 toll free numbers are free to call…or are they? Currently, 800 numbers are free to the caller from landlines. Many users also expect the calls to toll free numbers to be free of charge from their mobile phones. However, that is certainly not the case in many instances.
Many callers have lost trust in 0800 UK numbers after being charged by their mobile carrier. All of that is about to change, according to BBC News report released earlier this month. The Independent Regulator and Competition Authority for the UK Communications Industries, Ofcom, has come out saying that they want to change that in order to protect the consumer. Acting on behalf of the consumer interest, Ofcom wants to protect the caller that is paying for being on hold or waiting to submit a complaint, thinking the she is calling a number described as “free.” The regulatory body says it is especially thinking of low income household who only have a mobile phone but are hit with the unexpected charge when calling 0800 UK numbers. The consumer watchdog is looking to make a final decision by early next year.
While this is great news for the consumer, it is also great news for the companies relying on toll free numbers for customer communications. By making 0800 UK numbers free from mobile phones, consumers will regain the trust in toll free numbers. The businesses offering toll free numbers will start seeing an increase in their return on investment in toll free numbers. This will especially benefit companies who have purchased 0800 UK numbers, as their customers will no longer have to deal with the uncertainty of whether and how much they will get charged by their mobile carrier.
By simply making 800 numbers free to call whether a caller is using a landline or a mobile phone, Ofcom is hoping to:
- Eliminate unexpected charges for calling 800 numbers
- Increase the usage of 800 numbers
- Encourage innovation with 800 numbers for the benefit of the customer.
We look forward to the final decision at the beginning of 2013.