Some businesses have begun to wonder if they really need toll free numbers for their customer service, especially with the availability of new channels, such as online services and social media. However, many different studies are finding that voice channels are still very valuable to companies, and toll free numbers could be more valuable than ever to companies hoping to expand.
Toll Free Numbers Are Still A Necessity
There’s no question that most successful businesses in today’s world are at least national, if not global, companies. By offering your products or services to more customers, you’re bound to see sales and profits increase. However, if you lack a toll free number, you’re missing a valuable opportunity for customers to connect with you, as few are likely to call a long-distance number. Customers, and humans in general, like free, and that includes ways of communication.
It has been proven that companies can see sales increase as much as 30% when including a toll free number in their marketing campaign. This is due not only to the free means of contact for your customers, but also the credibility that a toll free number establishes for your business. Purchasing a toll free number for your business immediately makes you seem like a larger, more reliable business than those without a toll free number.
Feature-rich toll free numbers can also ensure that your business is putting its best foot forward at all times. Interactive Voice Response can make even a small, family-owned business appear to be a large company. Failover and redundant routing can ensure that your company doesn’t miss a call. If a toll free call to your company is traveling on a route that is blocked, failover routing mechanisms can automatically and instantaneously resend your incoming call via another carrier to the IP address or phone number you specify.
No matter what reasons you may hear that your company doesn’t need a toll free number, the facts are there. Customers still appreciate a free way to talk to your company, without the hassle of waiting for an e-mail reply or searching for the answer online in FAQ.