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Comparing Web Content Management Systems


Choosing the right web content management system is essential for a business.  Because this system helps facilitate the creation and management of content on your business’s website, it’s important the features and functionality of the system you choose match your specific needs.

In this article we’ll be comparing web content management systems, WordPress, HubSpot, Joomla and Drupal, so you can be choose the one that’s right for you.


Wordpress Home Page - Create Your New Website for Free

WordPress was founded in 2003 and is used by businesses of all sizes across all industries.  In fact, WordPress claims that it  “powers 24% of the internet.”

WordPress has a web template system.  Using WordPress, you can install and switch between different themes, which allows users to change the look and functionality of their webpage. WordPress also allows for numerous plugins that extend the capabilities of your website.

After choosing a web host and successfully downloading WordPress, you can begin utilizing this web content management system for your business.


As you probably noted in the screenshot above, it’s free to create a website for your business with WordPress; however, you will probably find that you’ll need to upgrade to a premium plan in order to have full control and access to customization options. Premium, which includes a free credit to register a domain for your blog (or even map your new site to a domain you already own), is $99.00 per year.  Larger companies might want to opt for the Business Plan, which includes advanced customization options 50+ premium themes, eCommerce functionality, a custom domain, and more for $299 per year.


Hubspot CMS Product Page

HubSpot was founded in 2006 and offers businesses content management, email marketing, analytical and search engine optimization tools.  While CMS platforms like WordPress offer a standalone blog and CMS tool, HubSpot’s web content management system actually comes with a fully integrated marketing platform, which includes training and support.

HubSpot prides themselves on the fact that their system is completely optimized out-of-the-box and their Smart Content feature, which allows content to be delivered differently to specific audiences.

Another feature that sets HubSpot’s web content management system apart is the fact that its templates are completely responsive; WordPress offers a number of premium responsive templates, but you’ll have to make sure that you choose the right one.


Because HubSpot’s CMS comes with a range of additional inbound marketing services, its pricing structure is a little more complex than a typical web content management system.  They offer three plans: Basic, Professional, and Enterprise.

The Basic plan, which is $200/month, includes everything you need to get started on your inbound marketing strategy, but is missing some key features, including marketing automation tools and the Smart Content feature, which allows you to choose which content is delivered to which audience.


Joomla CMS

Joomla is an open-source content management system that allows you to build websites and other online applications.  Like WordPress, it allows you to create a free website and develop an online presence for your business in minutes.

E-commerce systems, business directories, reservation systems and community portals can all be built and managed through Joomla’s interface.  Businesses across numerous industries, including nonprofits, educational institutions and small businesses, have all used this content management system.

Like HubSpot’s custom templates, all of Joomla’s templates are fully responsive. They offer free hosting for up to 200 MB, but you can also upgrade your Joomla website to a different web host.

This CMS can be utilized quickly by either hosting your website directly through Joomla or through a third party and then connecting your website to the system.


Joomla’s CMS is completely free, but you’ll need to do a lot of the legwork on your own.  If you’re a beginner in the world of web development, it might not be the best CMS for you.


Drupal Home Page

Drupal is an open-source content management system that is the backbone of numerous websites and applications.

Drupal offers numerous modules and themes and is offered in a variety of different languages which helps them cater to a wide range of customers.  Popular available modules include page views, tokens and path auto.

Like other content management systems, you need to pair this system along with a web hosting provider in order to set it up to work with your business’s website.


Drupal is a lot like Joomla in that it is completely free to use; but, it does require advanced knowledge of PHP, HTML, and CSS.  As such, you may need to hire a professional web developer to help you make the most of this powerful, open-source CMS.

As you can see, there are a variety of options on the market when you’re shopping for a web content management system.  It’s important that you truly understand your business’s specific needs and your own technical abilities so you can choose the system that will work best for you.

David Wise

David Wise

Chief Executive Officer, Founder at AVOXI
David has more than 18 years of management experience in the telecommunications industry. A graduate of the Citadel, David worked as a Senior Account Executive with Intermedia Communications and later co-founded Rapid Link, a leading provider of International callback and VoIP. David then founded AVOXI in 2001with a focus on providing niche international call center markets with customized voice and data services. read more
David Wise
David Wise

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