Our customers are always looking for ways to improve their customer service. In many instances, this means exploring new calling features. One feature in particular, Callback, is becoming increasingly popular among businesses. In this article we’ll tell you what Callback is and how you can use it to improve your business operation.
What is Callback?
Callback comes in two primary forms, web and telephony. Rather than calling a company directly and possibly waiting on hold, Web Callback allows you to enter your information onto a website and request a call back from them. Telephony Callback works the same way but instead of filling out a form online, a company has a dedicated Callback number. To trigger a Callback you simply call the number. It doesn’t ring to the company but instead your Caller ID information is passed along to the company and they call you back.
How to Use Callback to Improve your Business Operation
Imagine all those times you’ve waited on hold trying to get in touch with a customer service representative. It was frustrating, right? The constant waiting, the elevator-music playing on the other end; what if you could eliminate that process but still get in touch with a customer service representative? That’s where Callback comes in. Callback improves your business operation in a few ways. Like the scenario mentioned above, you won’t keep customers waiting in a long queue. Instead, they can go about their business until an available representative can call them back.
This also improves your Business Operation by giving your customers a cheap way to contact you. Since you’ll be calling them, they’ll be free from excess calling costs. This is especially useful for your customers whose phones can only receive incoming calls. Another great reason to use Callback is that it takes pressure off of your employees. When they see their call queue growing, they may feel rushed on the phone with their current customer. With Callback, they can call their customers back after thoroughly assisting their current caller.
Callback, when used effectively, can improve your business operation. It has benefits for not only your customers, but your employees too. Talk to your telephony provider to see if Callback is available for you.