When you perform a search for“toll free numbers” on Google, chances are you will find around 40 million website hits. A large percentage of these websites will offer tips and guidelines for what to consider choosing the international toll free number that is best for your business. However, how do you know which of these tips are correct, and which ones may not actually be the most sound advice? Here are some of the most common guidelines for choosing international toll free numbers that you should ignore:
1. Keep your vanity word to only seven digits
In the past, this may have been sound advice. However, with so many companies utilizing international toll free numbers, this is no longer logical, or even feasible in most cases. Chances are, your 7-letter 800 numbers have already been taken, and probably have been in use for years. A way to get around this is to choose a vanity word that is over 7 letters. This is referred to as over dial; even if someone is dialing the international toll free number 1-800-BEVERAGE, which is 8 letters, the phone will connect to 1-800-BEVERAG.
2. Always choose 800 numbers.
Like a 7-letter vanity word, chances are the international toll free number with an 800 prefix that you are interested in using will be taken. 800 numbers have been exhausted for years. However, 888 international toll free numbers have gained credibility, and customers are not generally turned off by the idea of dialing 888, 877, 866 or even 855 in place of 800. By choosing one of these other prefixes, chances increase that you will get the vanity word you were looking for.
3. Avoid number hybrids
Many guidelines will suggest that international toll free numbers like 1-800-PENCIL1 are not as valuable as the vanity number 1-800-PENCILS. At the risk of repeating myself, your vanity word is probably going to be taken. However, by utilizing an international toll free number that is a hybrid, you will still be able to get your product or brand across to the customer, and it will still be more memorable than an international toll free number with no words. By utilizing something with simple numeric codes (such as 1-800-CARD-111 or 1-800-CARD-123) your international toll free number will still be easy to remember, and an effective marketing tool.
As 800 numbers have grown in popularity and changed over the years, the market has adjusted. Therefore, do not get discouraged. Keep an open mind and you will find the 800 numbers that will bring you sales.