Toll free numbers can be a key element of driving the success of a business as well as adding to its potential for longevity. In the competitive market of today, a toll free number should be a part of any solid strategic, business plan. The advantages of offering a free means of communication to your customer base are just too evident to pass up.
A trusted entity
Toll free numbers have been in use since the late 1960’s. For more than 40 years, customers have seen them as a sign of a legitimate, stable company. In other words, a business they can trust. In fact, research has shown that customers are 30 times more likely to provide personal information to an 800 number as opposed to a local number. Why would any business not want to invest in a tool that is so trusted?
Every little bit of leverage is needed in the current economic climate. There is an increasing trend among smaller and mid-size businesses competing with the big boys. A toll free number could provide a bit of an edge over the competition and the trust and legitimacy that comes along with an 800 number is definitely an added bonus. In addition to helping improve awareness, toll free numbers provide your customers with a sense of professionalism from their first exposure to your business.
Answer the call
While a toll free number can improve the image of your business, it means nothing if you don’t back it up when the phone rings. The 800 number is just that, a number. If there isn’t a friendly voice at the other end of the line and solid customer support, all of your efforts could be for naught.