Toll Free Numbers and Tourism Business
In a recent article in the Tourism Tattler Trade Journal, “Tourist Guides in South Africa” by Marjorie Dean, it was noted that some of the most important people in the South African tourism industry are tourist guides. A good tourist guide with extensive knowledge and customer service skills has the ability to make a trip to South Africa an educational and memorable experience for everyone. “They are often the first, and invariably the last, person that tourists come into contact with, and are therefore responsible for creating lasting impressions and fond memories of the country.”
However, with so many tourist guides in South Africa competing with each other in hopes of making memorable trip for visitors, how do you make your tourist business stand out?
International toll free numbers are the easiest and most inexpensive way to reach your customers before they reach your competitors. Research has proven that customers are much more likely to contact a business that has a toll free number, (hence a way for the customer to reach the business for free), than one that does not provide such a service. By placing international toll free numbers on both your company website and social media channels, potential customers will have a risk-free way to book with your company.
Aside from being a free form of contact for potential customers with questions or looking to make reservations, international toll free numbers also establish credibility and reliability for your business that others lack. International toll free numbers create the image that your company is larger than those without one, indicating that your tourist guides may have more experience and knowledge.
Rather than marketing with a South African phone number, your company should start marketing with an international toll free number where it truly counts – where your customers are located.