Comparing Call Tracking Software Companies


As a growing business, you know that you have to spend money on advertising, marketing promotions, and other lead-generating campaigns to bring in more customers. To allocate your marketing budget wisely, you need to know which campaigns are driving leads and which ones need help.

One of the best ways to tell if your campaigns are successfully driving leads is to track incoming phone calls. But, how do you know which marketing initiative is bringing in your calls?

Today's businesses often use call tracking software to identify which campaigns and lead sources are producing the most revenue. In this post, we’ll be comparing call tracking software companies so you can choose the best tracking solution for your business.

Related: Virtual Call Center Integrations


CallRail is one company that your business may choose to utilize for call tracking. CallRail's call tracking software allows you to not only track your numbers from all your campaigns, but also also record your calls and take advantage of a variety of other features.

You can get started with them for as little as $30 a month. But, it’s important to note that the features you’re offered vary depending on the price tier you choose. The Starter package includes the following features:

  • Campaign tracking
  • Keyword and visitor tracking
  • Call recording
  • Google AdWords/Analytics integration
  • Basic integrations
  • Custom call flows

If you have a large quantity of phone numbers or want a custom branded product, you should consider one of their higher priced tiers, or even a custom solution tailored to your business's needs.


Another popular call tracking software option is WhatConverts. This solution offers instant call tracking not only for your calls, but all your other incoming leads, too. Like CallRail, call recording is also offered since this tends to be a popular feature for companies tracking their calls.

WhatConverts also offers their call tracking software at multiple price points. You can get started on a pay-as-you-go plan. But, if you’re interested in premium features like keyword tracking, Google AdWords integration, or need customer service support over the phone, consider the Plus plan, which starts at $19.95/month. This plan includes:

  • Call, form and transaction tracking
  • Call recording
  • Keyword/campaign level tracking
  • Google Analytics/AdWords integration
  • Lead management and reporting
  • And more


Which ads are working for you? CallTrackingMetrics hopes to answer that question for you with their software. Between their call tracking software, reporting and integration services, they can show you insight into the success of your business.

There are three options available if you choose to sign up with CallTrackingMetrics. You can start with their essentials plan which starts at $19 and offers their basic features:

  • Online and offline ad tracking
  • Call recording
  • Google AdWords integration
  • Dynamic number insertion
  • Unlimited users

For advanced features like Salesforce integration or geo-routing, consider their more in-depth tiered options like their advanced tier starting at $99 a month.

Related: Zoho Telephony Integration


Tracking your phone number is important and CallFire wants to be there to help you to it. Track the effectiveness of your campaigns by utilizing their expansive reporting options and Google Analytics integrations.

There are 5 tiered options available if you choose to get started with CallFire. There’s a choice for every sized business, from their pay as you go option, which starts from $0.05 per minute/text, to their pro tier at $599 a month.

Every plan comes with:

  • Free inbound call recording
  • Real time reporting
  • Live customer support
  • Unlimited contacts
  • Free transfers

Choosing the Right Call Tracking Software for Your Business

As a manager, you know it’s important to track the metrics taking place in your business. Call tracking is no different. Without knowing which marketing campaigns are making prospects pick up the phone and call you, you won’t know where you need to spend a majority of your time. Utilize call tracking software to help you track this so you can work as efficiently as possible.

Related: Salesforce Telephony Integration