Despite the rise of inbound marketing strategies, outbound calling campaigns are still a popular sales tactic used by many businesses. And for good reason: well-designed cold calling campaigns work. Many high-growth startups have outbound sales reps dialing prospective customers every day, and are reaping the benefits. But like any other sales or marketing campaign, outbound calling…

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Despite the rise of inbound marketing techniques, many businesses still rely on cold calling and other outbound sales strategies to generate the majority of their revenue. And while some agents are naturally good at cold calling, countless others do not. As a sales manager, it’s important to remember that many of your agents are only…

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