Google Analytics is one of the most powerful tools for tracking activity on your website. It shows you how many overall visits you receive, which content performs the best, and even how long users spend on your website - and it's a free service! One of the best features available with Google Analytics is actually one of the least known: the ability to track phone calls. And trust us - this feature is worth its weight in gold for every marketer. After all, your best leads are often those that pick up the phone and call your business directly.
In this article, you will learn how to set up call tracking for Google Analytics and see exactly where your inbound phone calls are coming from. And for those of you who are not using Analytics already, we'll provide a brief overview of how to set up and install Google Analytics for your website.
Setting Up Google Analytics for Your Website
Businesses of every size use Google Analytics to monitor, analyze, and optimize website performance. If you're not already using Analytics, don't worry. It's easy to set up, and it's free. (If you are already using Google Analytics, you can skip this overview and move on to how to set up call tracking.)
Here is a quick overview of what Google Analytics can do for your website and how to install it:
How to Set Up Call Tracking: Part 1
After you have set up your Google Analytics account and added the tracking code to your website, you can set up call tracking. We use the AVOXI Core Call Tracking feature to track calls, so these instructions will be tailored to that process.
To track calls with Google Analytics and the AVOXI Core call tracking feature, you'll need to start by creating campaigns in the AVOXI Core User Portal. Just log into your User Portal account, and click on the Call Tracking icon.
Once you are on the Call Tracking screen, just Click Add Campaign. In the popup window that appears, type in the name of your campaign, and copy and paste your Google Analytics Tracking ID into the appropriate field.
Then, go down to your list of existing numbers. Click on the number you wish to track, and choose the correct campaign name from the dropdown menu. Your call tracking campaigns are now set up in the AVOXI Core User Portal.
How to Set Up Call Tracking: Part 2
Now that your campaigns are set up in the AVOXI Core User Portal, your inbound phone call information will populate will automatically populate as events; but, in order to see these events as conversions, you will need to create goals.
To create a goal, navigate to the Admin panel in your Google Analytics account and select Goals. Under Goal Setup, choose custom. Name the goal something you will easily recognize, like Online Advertising or AdWords.
Next, choose the event conditions that will trigger your goal. For the AVOXI Core Call Tracking feature to work, you must set the Category as equal to Inbound Call, and the Label as the name of the campaign you created in the AVOXI Core User Portal.
Save your goal, and you're done! You will now be able to track your inbound phone calls as conversions in Google Analytics. That means that you will be able to see which campaigns (online or offline) are driving inbound phone calls to your business.
Learn More About Call Tracking
Interested in learning more about call tracking can and other call analytics features? Check here for more about call analytics software.
Barbara has been leading AVOXI’s operations since 2015. Outside of global organization management and business development, she enjoys mentoring, learning new modeling tricks (especially with Google sheets!), and gardening.