Director of Demand Generation

Director of Demand Generation

Who We’re Looking For

As a key member of our marketing leadership team, you’ll have a proven background in building a demand generation function that delivers thoughtful and value-based customer journeys that drive interest, excitement and clarity from discovery to loyalty of how AVOXI can drive a business to success. In this role you will design our demand generation strategies and lead campaigns and a team that will continue to drive our growth.

Customer obsessed and passionate about building the “spider-web” of journeys, you will lead a team of channel and demand generation experts who will execute your strategies to grow the AVOXI brand name, position in the market and revenue. You are relentless about performance and optimization, asking the team for results and improvements regularly. As a leader, you have a deep belief in building people up, supporting their growth in their career and as a person, and are dedicated to this task. You will also work closely with the VP of Marketing and the Director of Marketing Communications in building and creating a developmentally inspired team culture.

Specific functions of the role will include: 

  • Develop and manage our demand gen team building customer journey strategies to meet and exceed sales targets that contribute to our aggressive revenue goals
  • Forecast, measure, analyze and report on the impact of demand gen activities on a weekly cadence; provide optimization actions based on what's working well and opportunities for improvement; while also managing and reporting on budget
  • Work closely with Product Marketing, Marketing Communications and Sales teams to successfully bring new features and products to market and drive awareness, qualified leads and account growth
  • Work cross-functionally to map the entire buyer journey from lead to opp and overlay customer persona needs, triggers and value propositions
  • Build an expansive, multi-persona lead funnel that nurtures gross leads and converts them to MQLs with additional programs that encourage client growth and reduce churn
  • Serve as a key point of contact for our sales leaders; build a collaborative relationship focused on supporting the needs of the sales organizations while also ensuring alignment to channel best practices and the overall marketing strategy
  • Spearhead building ABM strategies to attract larger, enterprise accounts
  • Provide leadership, guidance, and mentorship to direct reports on the demand generation team (and beyond in a matrix management); set clear roles and responsibilities as well as business objectives for both the overall team and each team member


  • 10+ years of experience in B2B SaaS marketing 
  • Experienced building customer journeys, leading audience segmentation and value proposition conversations and creating personas
  • Highly skilled in building the lead funnel and understanding today’s modern drivers for the buyer’s cycle (particularly across different personas in B2B)
  • Adept across the modern Martech and Salestech stack (SFDC, Marketo, 6Sense, etc.)
  • Proficient across digital and offline demand gen tactics, ABM, and channels
  • Highly analytical, intellectually curious, and driven to root-cause analyses
  • Enjoys translating and communicating data into actionable insights
  • Iterative and agile working style; embraces ambiguity and the opportunity to build

About AVOXI:

AVOXI, leading communication as a service (CaaS) provider, offers virtual phone numbers in 160+ countries to meet the international calling needs and contact center requirements for its clients. Integrating with contact centers to leverage cost savings and optimize functionality, AVOXI delivers international toll-free numbers, local phone numbers worldwide, and SIP trunks to global clients.

AVOXI serves the travel, airline, and hospitality industries; online retail and consumer durable goods industries; the gaming industry; and more, by extending the life and enhancing the capabilities of contact center platforms. AVOXI’s virtual number management platform includes 20+ advanced features such as call forwarding, call recording, conference calling, and virtual attendant. Our commitment to exceptional customer service and superior call quality drives our ongoing expansion, development, and partnerships. Visit for more information and pricing.

NOTE: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization. The employee is able to perform the essential functions of the job with or without reasonable accommodation. Employment is contingent upon passing a background check.


Thank you for considering employment at AVOXI. As part of your application for a career with us, we will ask you to disclose certain personal information. With reference to various data protection regulations, including but not limited to GDPR and POPIA, and/or section 18 of the Protection of Personal Information Act 4 of 2013, we assure you that your personal information will be protected and only used for the intended purposes as set out below.

All information will be treated with the strictest confidentiality and will not be disclosed or used for any purpose other than to assess the suitability of a person, except in so far as it may be required and permitted by law. Your personal details must correspond with the details in your ID or passport.

This information will only be taken into account if it directly relates to the requirements of the position. The following personal information may be collected through this job application process:

Your title, full names, surname, ID number, date of birth, education, qualifications, criminal history, employment history, employment references from previous employers, as well as telephone numbers, fax number, e-mail addresses, postal address, and physical address.

The above information will be requested and obtained from you directly, or from a third party or licensed recruiter whom you have authorised to submit it to us on your behalf.

By applying for a position, you are giving AVOXI voluntary consent to access and process your personal Information and share the information with third parties if and when needed for the purpose of background and verification checks. If you are hired by AVOXI the information will be transferred to our Payroll Management System and shared with statutory and/or regulatory bodies as required by specific laws.

We wish you the best with your job application!

AVOXI values diversity and encourages people traditionally underrepresented in technology to apply.

Click below to email our corporate recruiter.