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Checklist: How to Publish and Promote Your Toll Free Number

Publish and Promote Your Toll Free Number

Looking to boost sales? Toll free numbers offer great value—immediate and easy access for customers and prospective buyers to contact your business at no charge to them. Serving as a vital marketing strategy, these virtual phone numbers enable you to analyze your incoming calls, provide reliable customer service, and increase your target audience reach.

Publish and Promote Your Toll Free Number

So, how do you leverage your numbers? It’s simple—publish and promote your virtual numbers across various channels. Yet, how you approach that can vary by the medium. And, you want to make sure your target audience is familiar with the dialing format of the virtual number.

Assorted dialing formats, diverse geographies, and local call dialing bias influence your approach. It’s important to remember that each country has its own set of dialing formats and country codes for accessing toll free or local numbers. As a business, you want to make sure you represent your toll number in a format familiar to your customers. For formats not as familiar to your audience, presenting and educating your audience on the dialing format from their location is key. For example, if you use a global toll free number [Universal International Freephone Number (UFIN)], the dialing prefix changes based on from what country the call originates. You may want to mention, “toll free” and indicate by country the dialing prefix.

Checklist for Publishing and Promoting Your Toll Free Number

Once you make the decision on what type of number works best for your business needs, where and how you publish your numbers is an important aspect of your company’s overall sales, marketing, and customer service initiatives.

  1. Represent the numbers from your customer’s perspective: For example, AVOXI publishes toll free numbers based on the caller’s country. We use a small flag icon for quick and easy visual recognition.
    AVOXI Toll Free Numbers
  2. Website publication: Include your toll free number on your website and throughout your website. Use not only your “contact us” page, but publish in the top navigation area and/or the footer—that way it’s readily visible throughout the customer’s visit.
  3. Email campaigns: Make it easy for customers to call sales or service and display your number prominently and conveniently in your email message.
  4. Email signature: For direct customer communication (one-to-one), add a relevant toll free number to your email signature. That way, it doesn’t cost your customer to return a call as a follow up to your message.
  5. Social media: Google+, Twitter, Facebook, LinkedIn are all key social media outlets to display your toll free number. The purpose is to make it immediately easy to contact your business. It’s especially helpful not only in messages, but also in profiles and local listings.
  6. Direct mail and promotional material: Any promotional item such as direct mail or other printed advertising needs to display your toll free number. You can even select numbers for specific campaigns and then measure responses by the number of inbound calls from that number. Call ReportMost cloud communications systems have basic call reporting available to help you measure responses. Additionally, you can add call tracking functions to your numbers to readily identify exactly from what promotion or medium your leads and inquiries originate. Those details let you know what’s working best to drive sales success.
  7. Pay-per-click advertising: Is a number necessary when you advertise online? The expectation is that the prospect will “click through” to your landing page or web site. However, you don’t want to miss an opportunity for immediate contact especially if you enable “click to call.” Ever increasing mobile use underscores the value of that function. Dynamic number insertion (DNI) is a technique that lets you display a number specific to a region, keyword, or other source when your online ad is clicked on. It helps you track inbound calls driven from your marketing efforts.
  8. Out-of-home displays: The term refers to billboards—static and digital—used in large format and small. Bus stop banners, large graphic displays at sports functions, roadside advertisements frequently do highlight a number. The key for this type of usage is to consider a toll free number that is a vanity number—displaying words or a series of easy to recall numbers. Why? You only have a moment in many cases to publicize that contact information. Easy recall is fundamental and vanity numbers give you that option.

AVOXI has some customers that use a select toll free number for very specific use such as a hotline. That number is promoted and published to employees in their communication materials. Another example is a client using a specific number for compliance in packaging. Printing the contact number—free for customers to call—on packaged goods. And still another example is a client using a global toll free number for a dedicated promotional campaign during a select timeframe.

Letterhead, packaging, point-of-purchase displays … there are multitude areas of opportunity to include your toll free number. After all, you want your toll free numbers to work as intended—that means visibility and availability to prospective customers.

Common Toll Free Number Formats

US                    1 800 XXX-XXXX (additional area codes include: 833, 844, 855, 866, 877 and 888)

Canada            1 800 XXX-XXXX (same as US)

Mexico            01 800 XXX-XXXX

UK                   0800 XXX XXXX and 0808 XXX XXXX

Australia         1800 XXXXXX

Japan               00531 XX XXXX

Hong Kong       800 XXX XXX

Spain               800 and 900 XX XXXX

Germany         0800 XXXXXXX

South Africa    0800 XXX XXX

Each country has a specific dialing format for toll free access. Some countries can be dialed from outside of the region, but charges usually apply for the caller.

Learn more about toll free numbers: Your Complete Guide to International Toll Free Numbers