How Much Does Call Tracking Cost?

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Call tracking is one of the most important elements of a successful marketing program. Without it, there is no way to know which of your marketing channels is driving inbound phone calls. But, is there room in your budget for this essential marketing tool?

In this call tracking cost comparison, we will review the top call tracking software providers and what's included with their applications so you can make the best choice for your business.

Related: Contact Center Software Integrations

How Is Call Tracking Priced?

Like most Software as a Service (SaaS) applications, call tracking software is typically billed as a monthly subscription. Some providers include phone numbers and minute usage with the subscription itself; others bill for numbers and usage separately.

In most cases, call tracking software is a standalone application with options for integration with essential business tools, like Google Analytics, Google AdWords, and various CRM platforms. But, some business phone system providers offer call tracking as an add-on feature that is already integrated with the phone service.

Call Tracking Cost Comparison

If you are searching for call tracking software online, you have probably seen the following providers in your search results. Here is a quick, side-by-side of each provider and their offerings:

Pricing current as of July 2016.


CallRail offers a comprehensive call tracking software package for businesses of all sizes. The Starter package, which is priced at $30 / month, comes with the features that most small businesses and agencies need to start tracking their inbound calls. Features include:

  • Call Recording
  • Google Analytics / AdWords Integration
  • Custom Call Flows
  • Live Call Data Dashboard
  • Keyword & Visitor Tracking
  • Campaign Tracking

The starter package also provides you with access to 10 local numbers, 500 local minutes, and 100 text messages. If you need more phone numbers to use in your campaigns, they are $3 each for local numbers and $5 each for toll free numbers.

CallRail's Pro package, which is priced at $130 / month, includes all the features that come with the Starter package plus additional options for customization. This plan includes white label and custom logo options, making it ideal for marketing agencies who manage call tracking for their clients.


CallTrackingMetrics is another popular call tracking software provider that offers users the ability track inbound phone calls both online and offline. The Essentials package, which is priced at $19 / month, includes:

  • Call Recordings and Whispers
  • Google AdWords Integration
  • Unlimited Users
  • Dynamic Number Insertion
  • Ability to Track Online & Offline Ads

Unlike CallRail, usage and phone numbers are not included with this package. Local numbers are billed at $2.50 per number per month, toll free numbers are billed at $4.50 per number per month, and inbound and outbound calling rates vary.

The Advanced package, which is billed at $99 / month (minus usage), includes many of the same agency-friendly features that CallRail's Pro package includes. With the Advanced CallTrackingMetrics package, you can create agency sub-accounts, white labeled accounts, and integrate with key applications like

The usage rates are slightly discounted with the Advanced package. Local numbers are just $1.50 per number per month, and toll free numbers are billed at $3.25 per number per month.


CallFire's pricing setup is a little different than CallRail and CallTrackingMetrics. The monthly subscription fee accounts for usage, and receive the same features for each tier. For example, the Lite package includes 2500 minutes / texts for $99 per month and the Startup package includes 5500 minutes / texts for $199 per month.

The introductory tier, CallFire's Pay as You Go plan, has no monthly subscription fee. Instead, you simply pay 5 cents per minute / text and rent phone numbers for $3.00 / number.

Each CallFire plan includes:

  • Unlimited Contacts
  • Text-to-Speech Support
  • Free Inbound Call Recording
  • Real-time Reporting
  • Coverage within the US and Canada

AVOXI Core Call Tracking

AVOXI Core Call Tracking is actually an add-on feature for the AVOXI Core hosted business phone system product. AVOXI Core users can choose to add call tracking campaigns to each number in the system; these campaigns can then be integrated with online and offline marketing campaigns via Google Analytics.

Along with call tracking, the AVOXI Core business phone system includes:

  • Call Recording
  • Affordable International Coverage
  • Hunt Groups
  • IVR / Virtual Auto Attendant
  • Ability to Track Online and Offline Campaigns
  • Google Analytics / AdWords Integration

Pricing is simple. The call tracking add-on feature is $5 per month per number. Bulk discounts are available, but usage is not included with the add-on fee.

Call Tracking Software Options

As you can see, there are many options available for businesses who wish to track inbound phone calls and effectively manage online and offline marketing campaigns. Call tracking costs and pricing models vary significantly from provider to provider.

For more information on how to choose the right call tracking option for your business, contact an AVOXI Specialist at +1 770.937.9735 or fill out the online request form.