3 Advantages of Voice API for VoIP Resellers It’s an exciting time to be in business VoIP! Enterprises are rushing to migrate their telecom setup to the cloud, and innovations in the space are fast and frequent; Voice API is a great example. VoIP resellers are using simple APIs to automate complex tasks. What is…

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Global Marketing Strategies for International Success As the world gets smaller, companies recognize the need to adopt global marketing strategies. But expanding your marketing campaigns into new geographies comes with challenges, like how to engage international prospects and how to structure a global marketing team. Today we’re covering best practices of international marketing teams that…

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7 Reasons Virtual Clinical Trials are Here to Stay Modern Advantages of Virtual Clinical Trials The COVID-19 pandemic has revealed at least one silver lining in our changed world: The fact that today’s technology allows companies to conduct more types of work from anywhere in the world. This realization is especially helpful for clinical trial…

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What Will STIR/SHAKEN Mean for You? STIR/SHAKEN is the FCC’s response to the ever increasing amount of robocalls made by bad actors. What will STIR/SHAKEN mean for you? This FAQ covers how STIR/SHAKEN works and what you need to know to stay FCC compliant.  Whether you’re involved in communications or just know somebody working at…

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The Rise of Hybrid Pricing Strategies in SaaS SaaS companies implementing usage-based pricing strategies continue to outperform others in customer success measurements. For customer-focused SaaS companies, a hybrid pricing strategy using both billing methods will be key going forward. The pricing model is shifting in the software-as-a-service world. Subscription plans are stalling in the eyes…

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What is a Cloud PBX in 2021? The Role of Cloud PBX After 2020 Before 2020, only about one in five employed Americans worked from home. As of December 2020, 71% worked from home or remotely. And 54% of those say they’d like to continue working from home even after the pandemic is over, according…

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KPIs or Key Performance Indicators are values that can help airlines, hotels, and resorts measure their progress and stay on track with their revenue. KPIs help provide a clearer picture of a company’s performance and health—companies in the travel and hospitality industries that don’t closely follow their KPIs will be less likely to operate at optimal efficiency and maximize profit.

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UCaaS vs. CCaaS vs. CPaaS: What’s the Difference UCaaS, CCaaS, & CPaaS in 2021 UCaaS, CCaaS, and CPaas are all technologies that have emerged in the last 20 years as customers demand faster and more convenient ways of reaching organizations. Companies (call centers, sales, and service teams especially) need the ability to quickly reorganize and…

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As most of you already know the EU’s primary personal data law, the Data Protection Directive 95/46/ec was replaced by the General Data Protection Regulation (GDPR) which took effect on 25 May 2018. Some considered this to be the biggest and most important change in data privacy in the past 20 years.  In this guide, we…

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Google Analytics is one of the most powerful tools for tracking activity on your website. It shows you how many overall visits you receive, which content performs the best, and even how long users spend on your website – and it’s a free service! One of the best features available with Google Analytics is actually…

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