Looking for the best business SMS platforms for your business? Since you found this article, you probably have a decent idea of what you need from your business texting service, as well as what you're trying to avoid. For the purposes of this article, we assume want a reliable business SMS platform that is affordable, easy-to-use, and comes with all the features you'd expect from a paid business texting service.
Well, we want that for you too! In this post, we'll go over 6 of the best SMS platforms for business. Though we are confident in AVOXI's reliable service and competitive pricing, we know there isn't one provider that is perfect for every business. We're here to help you make the most informed decision for your business, even if that means referring you to another service. So, let's get started!
This article will cover:
- The two main types of text messaging platforms for business
- A detailed look at 6 of the best business SMS services available today
Table of Contents:
Types of Business Texting Services
To be able to decide what business SMS platform you should use, you'll need to know the two different types: virtual SMS numbers, and advanced SMS software.
Virtual SMS Numbers (Text Message Forwarding)
Virtual SMS numbers are typically a more affordable option compared to more advanced business texting platforms, while including SMS capabilities through email forwarding with all the features of a regular phone number (and more features depending on the provider). These are best for businesses that don't require more advanced text messaging platform features and but still want to combine voice and SMS services on one business phone number.
SMS Marketing Platforms
Business SMS software usually includes more advanced, marketing focuses features like bulk texting and keyword tracking. Most SMS marketing platforms include features like:
- Bulk messaging
- Keyword tracking
- Advanced analytics
- SMS shortcodes
- 6 digit numbers with "keywords" for customer subscriptions
Best Virtual SMS Number Services
Before we review some of the top SMS number plans available, here is a quick comparison:
|Competitor||SMS Plans Starting at||Number Plans Starting At:||Setup Fee|
|GlobalCallForwarding||$5.95 / mo||$7.95||$0|
|AVOXI||$1.99 / mo||$4.49||$0|
|RingCentral||$29.99 / mo (bundle)||$29.99 / mo (bundle)||$0|
GlobalCallForwarding (owned by United World Telecom) provides local and toll free numbers in over 150 countries. One unique feature GlobalCallForwarding offers that most virtual numbers don't provide is rollover minutes-- for an additional monthly fee, unused minutes can be used in the next billing cycle.
- Inbound SMS forwarding to email
- Time of Day Routing
- Black and White Lists
- Simultaneous calling
- Failover forwarding
- Advanced IVR
- Local Ringback Tones
- Customer Greeting
- Call Transfer
- Voicemail to email
- Fax to email
- 24/7 support
- Rollover for unused minutes: $15 / mo
- Inbound call recording: $3 / mo + 2 cents per min
- 30 days of storage
- Additional fees for longer storage up to 5 months
- Outbound calling
- Outbound call recording
GlobalCallForwarding's SMS Pricing Plans
- Starting at $5.95 / mo for 100 monthly SMS; 6 cents per additional SMS*
Virtual Number Plans:
- Starting at $7.95 / mo
* Price varies. Above price listed is for Atlanta local number
GlobalCallForwarding's International SMS Rates
GlobalCallForwarding has SMS number plans available in 21 countries. SMS rates for their inbound SMS plans do not vary depending on the country number you use-- monthly SMS, cost per additional SMS, and price per month are the same across all plans.
Headquartered in Atlanta, GA, AVOXI is a leading provider of Communications as a Service (CaaS) solutions in the international market. As a provider of virtual numbers and cloud call center software, AVOXI recently added local and toll free SMS as an affordable add-on feature included with any US or Canada virtual number plan.
AVOXI Features Included with SMS Numbers
- Forward inbound SMS to email
- Reply to inbound messages via email
- Virtual number
- Business reporting
- Call recording
- Custom ring rules
- 20+ VoIP features included at no extra cost
AVOXI SMS Pricing
- Starting at $1.99 per month
Virtual Number Plans:
- Toll free and local virtual numbers starting at $4.49 per month
Founded in 2003, RingCentral is a provider of cloud enterprise communications and collaborations solutions. RingCentral provides solutions for voice, video, team messaging, SMS, conferencing, and contact centers. Though plans are a bit more expensive than the other virtual SMS providers mentioned in this article, plans can include much more advanced features.
SMS Features Include:
- Plan includes toll free of local number (SMS only available with local numbers)
- International SMS only available to US and Canada users
- Send and receive SMS through RingCentral platform available on desktop or mobile
- International and Group MMS not supported
Other plan features can include:
- Unlimited audio meetings
- Video conferencing
- Internet fax
- Call recording
- And more
RingCentral's Unlimited Text Messaging Pricing
All RingCentral plans include SMS as a feature bundled with their RingCentral Office plans, starting at $29.99 per month per user.
RingCentral's International SMS Rates
Not only does RingCentral offer unlimited texting plans in the US and Canada, international SMS is available for US and Canada users of their platform. RingCentral does not strongly advertise this feature, but it is available in their plans. It is important to note that their international SMS rates are only available to view once you're a platform user and logged into the interface.
Best Business SMS Platform for Marketers
Next, we'll go over the top advanced SMS software providers: Textedly, SimpleTexting, and Textline. For a basic summary, see the table below.
|Competitor||Plans Starting at||Free Inbound SMS?||Setup Fee|
|Textedly||$0 / mo||Yes||$0|
|SimpleTexting||$25 / mo||Yes||$0|
|Textline||$35.99 / mo||No||$0|
Founded in 2015, Texas-based Textedly focuses on the need for mass SMS text messaging through their cloud platform accessible through desktop or mobile. Textedly's numbers are only valid in the US.
Textedly SMS Features
Textedly's SMS plans include the following features:
- Mass group texting (web-based)
- Mobile subscribers
- Scheduled messages
- Automatic text replies
- Unlimited subscribers
- Inbound texts are free
- 14 day free trial for 300 messages
Textedly SMS Plans Include:
- Bronze: $20 / month, 1000 messages
- Plus: $30 / month, 2,000 messages
- Enterprise: $40 / month, 3,500 messages
- Elite: $55 / month, 5,000 messages
- Business: $110 per month, 10,000 messages
- Silver: $160 / month, 15,000 messages
- Premium: $275 / month, 25,000 messages
SimpleTexting is a provider of mass text messaging software that allows companies to send campaigns via their SMS platform. Customers can messaging your company with a 6 digit code and keyword to be subscribed and receive future messages. Toll-free or local numbers are also available with any plan. SimpleTexting also allows free SMS rollovers until the end of the following month. Additionally, SimpleTexting offers a 15% off discount to organizations in the nonprofit sector.
SimpleTexting SMS Features
- 2 way messaging
- Scheduled texts
- Auto responders
- Mobile app
- Rollover credits
- Image attachments
- Discounts for qualified churches, nonprofits, and tax-exempt orgs
SimpleTexting Pricing starts at $25 / mo for 500 credits (outbound messages). Inbound messages are free of charge.
Founded in 2015, Textline is a computer software company specializing in business texting. The San Francisco-based company focuses on empowering companies of all sizes to use texting to create and maintain relationships with customers, sales prospects, and employees.
Textline SMS Features
- 3 agents max
- 1 phone number
- Scheduled messages
- 90 day conversation history
- 3 included agents
- $21.99 per mo for additional agents
- $9 per mo. for each additional number
- 10 user accounts pax
- Limited Plan Features Plus:
- NPS surveys
- 3 year conversation history
- Domain claiming
- Admin and agent roles
- Integrations (Shopify, Zendesk, Zapier, and more)
- 5 included agents
- $39.99 / mo per additional agent
- $9 / mo / additional number
- 50 account users max
- Standard Plan Features Plus:
- Custom Roles
- Unified inbox
- Retention Policy
- Priority support
Textline has three plans available for their SMS software at the following pricing:
- Limited: $35.99 / month
- Standard: $65.97 / month
- Pro: $199.95 / month
Textline's International SMS Rates
Textline's international SMS rates vary based on the country the messages is sent and received from, and Textline details the specific SMS rates on their website. It is important to note that some countries listed are restricted to inbound only or outbound only, and that Textline may not offer their own numbers in some countries that SMS is available in.
Which Business SMS Service is Right For You?
As you compare your options, we hope our comparison helps you find the best business SMS platform provider for your company. To recap, here's our top picks:
Best SMS Marketing Platform
Due to their intuitive, easy-to-use interface and affordable pricing, we've picked SimpleTexting as the best SMS marketing platform.
Best International SMS Service
Great international SMS services can be hard to find, but we've found Textline to be the best pick due to their SMS capabilities in over 150 countries.
Best Bulk SMS Service
We're confident that SimpleTexting has the best bulk SMS services that can handle any SMS marketing campaigns your company may have.
Most Affordable SMS Number Provider
For the best services at the most affordable SMS rates, AVOXI is the best choice for businesses that want an easy-to-use SMS software without the outrageous costs.
Interested in Trying SMS Service Risk-Free?
Check out our virtual number inventory, which includes toll free, national, and local business numbers. SMS capabilities are currently available in US and Canada. Every VoIP number plan includes:
- No setup fees, no minimum contracts
- 20+ VoIP business features at no extra cost
- 15 days of free call recording, with affordable extended plans available
- Multiple layers of failover routing so you get the highest uptime possible
- A dedicated support team of VoIP experts available anytime you need them, 24/7
- Global VoIP infrastructure to ensure amazing call quality, no matter where you do business
Try any virtual number around the world completely risk-free!
Cora Olson is an SEO Senior Specialist at AVOXI. Her natural curiosity has made her a lifelong learner of many things— most recently, she’s expanding her knowledge in on and off-page SEO, schema markup, UI/UX, and website accessibility. When she’s not working, Cora is often found making pottery and spoiling her foster kittens.