Best Call Tracking Software in 2020: See the Top Call Tracking Services

best call tracking software

Call tracking is a method of keeping up with the success of your various marketing campaigns. Call tracking software enables businesses to see which marketing campaigns are profitable and yield a positive ROI, and which ones aren’t working as well. 

There are many different call tracking options on the market today, and finding the right one can be difficult. We at AVOXI believe nobody can compete with us in terms of pricing and service, but we realize we aren't the best fit for every business out there. That’s why we put together a comprehensive list of some of the top call tracking software providers, their features, and pricing.

Related: Online Call Center Software

There are a few things you need to consider when picking a call tracking software. For the purpose of this blog, we will be choosing call tracking software that is best for marketers and marketing agencies. Call tracking can help marketers keep up with their PPC campaigns, organic search traffic, digital advertising campaigns, and lead management.

We took many things into consideration when choosing the best call tracking software. Price, ease of use, number costs, integrations, reporting, and management tools are some of the main factors that make for a great call tracking service. Each provider has something in particular that sets them apart. Below, see our list of the top call tracking software and where they excel.

Related: Contact Center CRM Integrations

Company Best For...
CallRail Best affordable call tracking software
CallTrackingMetrics Best call tracking for contact center with advanced features
CallFire Best tracking for SMS engagement
Phonewagon Best call tracking for agencies
AVOXI Best call tracking for small businesses with simple tracking needs

Best Call Tracking Software

Since we’ve established what call tracking can do for your business, let’s dive in and take a deeper look at some of the best call tracking software available and find which one fits your business the best.


When it comes to call tracking software, not many others can compete with Call Rail. They offer call tracking software that identifies where you’re located and where you saw the ad that prompted you to call their business. They’re affordable and easy to use, making them a great option for any business.

CallRail Features

Call Rail offers a very wide array of call tracking features, all in an intuitive and easy to use interface. Some of their features include:

  • Call analytics dashboard
  • Caller ID data
  • Visitor timeline
  • Call recording
  • Advanced reporting
  • Google Ads/Analytics integration
  • Salesforce integration
  • IVR
  • Advanced routing
  • Plus many more

CallRail Pricing

Call Rail offers tiered plans that will fit any sized business. Each of their plans includes an allocation of local numbers and local minutes, and options to purchase toll free numbers as add ons. They offer 3 different plans for their call tracking software - Lite, Essentials, and Advanced. 

  • Lite: $30/month
    • Call recording and playback
    • Automatic email notifications
    • Call Forwarding
    • Includes 5 local numbers and 500 local minutes
  • Essentials: $45/month
    • Dynamic number insertion plugin
    • Custom call flows
    • Track forms and text data as well as call data
    • Google Analytics/Ads, Bing Ads, and Facebook integration
    • API and webhook access
    • Includes 10 local numbers, 500 local minutes and 100 SMS messages 
  • Advanced: $120/month
    • Custom reporting
    • Hubspot integration
    • Unbounce integration
    • Mobile click to call integration
    • Google data studio integration 
    • Includes 25 local numbers, 2,000 local minutes and 500 SMS messages

They also offer more in-depth reporting on forms that are filled out by customers. They offer 2 additional add on plans to gain better insight on leads.

  • Lite - $0/month
    • Attribution data on all form leads
    • Custom form builder
    • WordPress plugins
    • Automatic email, phone and text notifications
    • Includes 10 custom forms and 100 form submissions per month
  • Essentials - $65/month
    • Multi-touch cost per lead reporting
    • Google Analytics/Ads, Bing Ads, and Facebook integrations 
    • Session level tracking
    • Custom branding and CSS for forms
    • Custom reporting engine
    • Automated lead qualification 
    • Includes unlimited custom forms and 1,000 form submissions 

As to be expected, the higher cost plans come with many more insight tools and much more advanced tracking capabilities. 

Related: Hubspot Integration

best call tracking service


CallTrackingMetrics, much like Call Rail, is a software company that mainly focuses on call tracking and analytics around those calls and marketing campaigns. They have an easy to use interface making it simple to track your leads and manage your marketing campaigns. 

CallTrackingMetrics Features

CallTrackingMetrics offers tiered plans, which will determine just how many features you will get. Here are some of their standard features in their most basic plan includes:

  • Call tracking and reporting
  • Tracking online/offline campaigns
  • Keyword level attribution 
  • Unlimited users
  • Call recording
  • IVR
  • Call analytics 
  • API access
  • Phone, email and chat support
  • Google and Bing integration

CallTrackingMetrics Pricing

Offering 3 different tiers of pricing based on your needs, with more features included with the higher tiered plans. All the rates below are US based usage rates: 

  • Business Plan - $19/month
    • Includes all features mentioned above
    • Usage rates: 
      • Local numbers: $2.50/month, $0.045/minute 
      • Toll free numbers: $3.50/month, $0.065/minute
      • Transcriptions: $0.03/minute
      • Texts: $0.014/text
  • Marketing Plan - $99/month 
    • Unlimited sub accounts
    • Bill clients directly
    • Queues and scheduling 
    • Agency white label and reseller options 
    • Smart routing
    • Custom fields
    • Free onboarding with CallTrackingMetrics specialist
    • Hubspot, Facebook and Google Data Studio integrations 
    • Usage rates:
      • Local numbers: $1.50/month, $0.040/minute
      • Toll free numbers: $2.25/month, $0.055/minute
      • Transcriptions: $0.025/minute
      • Texts: $0.012/text
  • Contact Center Plan: $299/month
    • Unlimited Form Reactor
    • Advanced routing
    • Customized softphone 
    • Automation triggers
    • Outbound Dialer+ 
    • Custom Actions
    • 30 day onboarding
    • Dedicated account executive
    • Salesforce, Microsoft Dynamics and Zendesk integrations
    • Usage rates:
      • Local numbers: $1.25/month, $0.035/minute
      • Toll free numbers: $2.00/month, $0.050/minute
      • Transcriptions: $0.02/minute
      • Texts: $0.01/text

If you have more questions about pricing and exactly how much you can expect to be charged for their services, they offer an easy to use cost calculator. Calculate estimated costs, no matter what country you are located in!

top call tracking software


CallFire offers call tracking and analytic reports to help you make sure you’re getting the most out of your marketing campaigns. They also offer a wide range of service plans, ensuring you get the right plan for your business, no matter how big or small. 

CallFire Features

CallFire offers a wide array of features, much like most other competitors. Some of their features are as follows:

  • Analytics reports
  • SMS messaging
  • SMS enabled call tracking
  • Auto attendant and call routing
  • IVR
  • Automated surveys
  • Data collection
  • Call recording
  • Campaign management 
  • CRM integration
  • Plus much more!

CallFire Pricing

CallFire doesn’t go into detail when talking about what plans include what features, so make sure you make it abundantly clear what your needs are when looking at using CallFire for your call tracking needs. 

  • Pay as you go:
    • $0.05/minute/text
    • $10/month phone numbers
    • $25 keywords*
  • Lite:
    • $99/month
    • 2500 minutes/texts
    • $2.50 phone numbers
    • $20 keywords
  • Startup:
    • $199/month
    • 5500 minutes/texts
    • $2.25 phone numbers
    • $15 keywords
  • Grow:
    • $299/month
    • 10,000 minutes/texts
    • $2.00 phone numbers
    • $13 keywords
  • Pro:
    • $599/month
    • 20,000 minutes/texts
    • $1.75 phone numbers
    • $10 keywords

*Keywords are simply words you can rent from call fire. Per their website:  “The chocolate shop wants to bring in more customers, so it rents the keyword "chocolate" from CallFire. It then places an advertisement in a local paper urging readers to "use your phone to text CHOCOLATE to 67076, and we'll send you special coupons that you can use in our store." This is a great service for cases where lots of people may be messaging a number at once, such as a concert or sporting event.

CallFire also offers high volume plans for enterprise businesses expecting hundreds of thousands of calls per month.

best call tracking system


Phonewagon provides call tracking and SMS tools that help marketers and their clients increase their revenue, and make the most out of their leads. They have a simple interface that even non-technical marketers can easily use. Their plans don’t include some of the advanced and technical features that other companies do, which helps keep costs down. 

Phonewagon Features

Phonewagon offers a good feature set that is included in every plan they offer:

  • International, local and toll free phone numbers
  • Number Porting
  • Call recording
  • Call whisper
  • Dynamic numbers
  • Simultaneous Ringing 
  • Email summaries 
  • Advanced reporting
  • Keyword level tracking
  • Google Analytics and AdWords integration
  • Automated text replies (2-way business texting costs extra, grab a screenshot from their site)
  • Plus many more!

Phonewagon Pricing

Phonewagon offers 3 different pricing tiers, suitable for agencies of any size!

  • Starter
    • $45/month
    • 5 numbers
    • 500 minutes
  • Pro
    • $130/month
    • 20 numbers
    • 2000 minutes
  • Agency
    • $299/month
    • 50 numbers
    • 6000 minutes

Their features, listed above, are included in all plans. It is not immediately clear on their website if the larger pans offer more advanced features. Phonewagon offers lots of numbers with their plans, which makes them a great choice for businesses who plan to have lots of different campaigns going at once. 

Additionally, they offer international phone numbers in 50 countries! For international and larger plans, you will have to contact sales to get a custom quote.

top call tracking service


AVOXI offers call tracking software in their new platform - AVOXI Genius. Easily manage all of your local and toll free numbers, and see which marketing campaigns are excelling and which may need some tweaks.

AVOXI Features

In addition to call tracking, AVOXI offers a long list of features to ensure all of your business and marketing needs are met. 

  • Call groups
  • IVR/auto attendant
  • Fax/voicemail to email
  • Call queuing
  • Call waiting
  • Call monitoring 
  • Call routing
  • Voicemail transcription
  • Call analytics
  • Plus much more!

AVOXI offers virtual phone numbers and call tracking in over 160 countries, making them one of the largest global virtual number providers on the market!

AVOXI Pricing

AVOXI offers virtual number plans with monthly bundled talk minutes or pay as you go options, depending on your expected call volume. Pricing also will vary greatly depending on where your virtual number is located. For example, a number in the United States will be much less expensive than a number based in the UAE. 

AVOXI’s newest product, AVOXI Genius, offers 2 different plans to fit your needs: Genius Essential and Genius Contact. 

    • Genius Essential: $4.99/user
    • Genius Contact: $24.99/user    

Contact includes all the features above as well as different call queuing strategies, whisper, barge, and advanced analytics!

This pricing is an introductory price being offered by AVOXI, so get in touch today to secure your call tracking number today!

call tracking software

Which Call Tracking Software is Best For What?

So we’ve given you some options, but which call tracking service is going to be the most beneficial for your business? Let's take a closer look at where each provider truly excels.

Best affordable call tracking software: CallRail

Easy to use, but still has some fairly advanced features but is very affordable. They offer easy to read analytics that can be easily segmented into how the customers got in contact with your business, such as calls by time of day, calls by source, time to first call, call attribution by keyword, calls by landing page, unique callers and calls by active page. 

Best call tracking with advanced features for contact centers: CallTrackingMetrics

CallTrackingMetrics offers the best advanced call tracking for large contact centers, giving you all the information you could possibly need when a customer calls. See the callers name, phone number, address, the ad that led to the call, keywords used to trigger that ad, pages they viewed on your site, and more. Track individual keywords, run ROI reports and create custom fields reports - all from your dashboard. 

Best call tracking with SMS engagement: CallFire

CallFire offers something other competitors don’t offer - the ability to purchase keywords. This can be great for marketing campaigns and for industries such as sports and live events. For example, a Major League Baseball team is offering a special giveaway by texting “DRINKS” to a number (for this instance, let use 565656), you can actually rent the word “DRINKS” and people who send a message via the shared code (565656) is automatically forwarded to you.

Best call tracking for agencies: Phonewagon

Phonewagon is the best software for non-technical marketers who are looking to better understand their marketing efforts and how effective they are. Thanks to their white glove implementation, users of Phonewagon can become experts on the platform in no time.

Best call tracking for businesses with simple call tracking needs: AVOXI

AVOXI offers call tracking services that are best for small to medium-sized businesses and contact centers. One thing that really sets them apart is their inventory of virtual numbers you can utilize in call tracking and marketing campaigns - offering numbers in over 160 countries worldwide. 

We hope you learned more about the top call tracking services, how to utilize them and which one is best for your business. If you feel like we left something out, please reach out! We are always updating our content to be as informative as possible.

Related: Inbound Virtual Call Center